Our Story

The minds behind dou

Anthonia brought her experience as a salon owner. Jordan brought his experience as a quant developer. Together, they started building tools for the business side of beauty.

Anthonia Ademuyiwa

Anthonia Ademuyiwa

Co-founder & CEO

Anthonia is a cosmetic chemist and salon owner. Running a salon showed her how much work happens before and after each appointment.

Cosmetic chemist
Salon owner
Product Formulator
Jordan Chigbo

Jordan Chigbo

Co-founder & CTO

Jordan is a quant developer and dou’s co-founder and CTO. He builds the software and systems behind dou.

Quant developer
Software engineering
Product development

Why we started dou

dou began with a problem Anthonia knew from running her salon: the work didn't end when a client left. Appointments, stock and messages all needed attention, often across different tools.

Anthonia brought her background in cosmetic chemistry and salon ownership. Jordan brought his experience as a quant developer. Together, they began building software around how beauty businesses work.

That is still the point of dou: help beauty professionals keep the business side organised so they can focus on their clients and craft.

What guides our work

Built around beauty work

Anthonia’s salon experience keeps the day-to-day needs of a beauty business in view.

Useful by design

Good software should help with the work without adding another process to manage.

Room to grow your way

Every business has different priorities. We want dou to help you understand your business and choose what comes next.

See what dou could do for your business

Get a closer look at the tools we’re building for beauty businesses.