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The dou journal

Stories from behind the chair.

Trend edits, honest business advice, and everything in between - for the people who book beauty and the people who make it happen.

Operations

28 October 2026 · 2 min read

Small details that help a treatment space feel considered

Clients experience the room through comfort, privacy and clear communication. Ask what matters to them and follow the standards for your service.

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No-shows

21 October 2026 · 2 min read

What to do after a missed appointment

A missed appointment can have many causes. Check the facts, follow the published terms and make the next step clear without guessing at the client’s motives.

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Client comms

14 October 2026 · 2 min read

When you need to end a client relationship

Review the facts, your written terms and any safety concerns before declining future bookings. Communicate clearly and avoid misleading a client.

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Pricing

7 October 2026 · 2 min read

When a client asks to add a service

Confirm the price and available time before adding work. A warm, direct answer keeps both expectations clear.

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Consultations

30 September 2026 · 2 min read

Questions to prepare for a first appointment

A first visit should give the client space to explain their goals and ask questions. For health-related work, follow the guidance and scope that apply to your profession.

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Boundaries

23 September 2026 · 2 min read

Setting clear terms with friends and family

Decide how you want to handle personal connections before a booking request arrives. Keep the same clarity about price, time and terms.

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Client comms

16 September 2026 · 2 min read

Making room for conversation during an appointment

Some clients enjoy talking while others prefer quiet. Agree what the appointment includes and protect the time needed for the service.

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Consultations

9 September 2026 · 2 min read

When a client arrives with work from another provider

Pause before offering a correction. Ask what was done, check your scope and training, and refer health concerns to an appropriately qualified professional.

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Pricing

2 September 2026 · 2 min read

Responding when a client asks for a discount

Keep the conversation warm and clear. Explain the price and any offers that are genuinely available, without making up a reason or changing terms under pressure.

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