Question 1

What is dou?

Accepted Answer

dou is an all-in-one business platform built specifically for beauty professionals. It handles bookings, payments, client management, inventory, follow-ups, and business analytics so you can spend less time on admin and more time doing what you love.

Question 2

Who is dou for?

Accepted Answer

dou is built for solo beauty pros and growing teams. Hair stylists, nail technicians, estheticians, facialists, makeup artists, lash and brow artists, barbers, and anyone in the beauty and wellness space who wants to run a more organised, profitable business.

Question 3

How is dou different from Fresha or Booksy?

Accepted Answer

Most booking platforms stop at scheduling. dou goes further with AI-powered features like voice-to-notes (AI Scribe), churn prediction that flags at-risk clients before they leave, true cost-per-service margin analysis, revenue goal tracking, and anonymous benchmarking. It was built by a cosmetic chemist to solve her own day-to-day operational problems, not by a tech company guessing what beauty pros need.

Question 4

Do I need to be tech-savvy to use it?

Accepted Answer

Not at all. dou was designed to be simple and intuitive. If you can use Instagram, you can use dou. We also offer onboarding support to get you set up quickly.

Question 5

Can my clients book online?

Accepted Answer

Yes. You get your own branded booking page where clients can browse services, pick a time, and pay a deposit, 24/7. Reminders are sent automatically, and rescheduling is handled without you lifting a finger.

Question 6

Is there a free plan?

Accepted Answer

Yes. dou Free gives you core booking and client management features at no cost. When you're ready for AI features, analytics, and advanced tools, you can upgrade to dou Plus or dou Premium.

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