PricingClient commsBoundaries

Responding when a client asks for a discount

2 September 2026 · 2 min read · Jordan

A client may ask whether a lower price is available. You can answer directly without turning the exchange into a judgement about either person. A clear price list and consistent terms make the conversation easier.

Check what is being asked

Is the client asking about a published offer, a package, a different service or a one-off exception? If the service options are unclear, explain what each includes and how the prices differ. Do not imply that a less expensive option is equivalent if it is not.

Use a short reply

If the price is fixed, you can say: “The price for [service] is [amount]. I don’t have a discount available, but I can help you choose an option that fits your budget.” Adapt the words to your business and only offer alternatives you actually provide.

If you do run an offer, explain who can use it, when it applies and what it includes. Check that the terms are clear and meet any consumer or advertising requirements. Avoid giving one client a different price in a way that conflicts with published terms or an existing agreement.

Decide on discounts in advance

Consider why you might offer a discount, how long it lasts and how you will explain it. Ask an accountant to help assess the business impact if needed. Do not copy another provider’s offer or assume a discount will create repeat bookings.

Keep the relationship respectful

A client can ask, and you can decline. Avoid sarcasm, shame or an assumption that asking means the client does not value your work. Keep the same warmth you would use when answering any price question.

A clear answer protects the client’s ability to decide and your ability to keep terms consistent. This is general communication guidance, not legal or financial advice.

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